I’ve heard it time and again from so many small business owners: They know they need help, and they know that they can’t actually handle everything, but their business is their baby. The thought of letting anyone, even someone who is an expert in their own field, come in and take over a part of running the business seems scary.

I’m a distance runner. And a marketer. Who cares, right?

Surprisingly, distance running and marketing both have a lot in common - especially when it comes to building a strategy.

When it comes to being a business owner, wearing many hats in a single day is expected.