Strategy
Content Strategy
Good content doesn’t start with the words on your website. Before the writing begins, I’ll help you:
Define your priorities
Identify new opportunities
Tie your content to your sales goals
Curate and plan your content
Develop an editorial process
Social Media Strategy
Before people buy, they check you out on social media. I’ll provide a fulsome strategy to:
Build your organic presence
Find and target your audiences
Develop your social selling funnel
Recommend the ideal platforms for your brand
Curate your brand voice on social
What's Included?
Each content and/or social media strategy includes:
An analysis of your brand’s current content and social efforts (if existing)
A deep competitive analysis
Top three content or social media goals, aligned to company and/or brand objectives
Recommended distribution channels (social media platforms, on-site blogs, etc.)
Keyword, hashtag, and content recommendations for your specific niche and industry
Brand voice and tone recommendations
Recommended metrics and analytics to monitor
Pricing
Quality strategies are not one-size-fits-all. In addition to rates for single content or social media strategies, I offer packages including:
Package A - Content Strategy + Copywriting
Package B - Social Media Strategy + Social Media Management (prices vary based on number of social platforms)
Package C - One Content Strategy + One Social Media Strategy
Package D - Full-service content and social media strategy development, social media management, and copywriting
I also offer discounts for not-for-profit clients.
Ready to get started? Request my rate card, or book your FREE 15-minute Discovery Call today!