Five Reasons to Hire a Freelance Writer
When it comes to being a business owner, wearing many hats in a single day is expected. To go from managing inventory or clients, to taking meetings, to developing social media posts, to trying to remember to make those site updates, or post to your blog - it’s all in a day’s work. Eventually, though, it comes time to ask yourself: Is trying to do all these daily tasks myself even worth it right now?
Usually, that question leads to a couple of things. You’ll either cut back on your posting (which then impacts your social media presence and your search rankings), or, you’ll think about hiring a freelancer to manage that content.
If you’re on the fence about what a freelance writer can do for you, here are five reasons why hiring one can make a huge difference for you and your brand - and might even give you a little time back in your busy day.
Freelance writers will save you time. As a business owner, how many times have you promised yourself you’ll get to that blog or social post, or media release, or any other content, when you have time? When you hire a writer, your content gets written, and you get time to focus on other important aspects of running your business
Bad writing costs you money. A professional writer can expertly craft your copy, and understands that bad grammar, misspellings, and overall poor writing can cost you money. Hiring a professional writer ensure that your content is well-written, grammatically correct, engaging, and error-free.
As a business owner, you’re too close to the content. There is such a thing as knowing your industry a little too well, and sometimes that shows in your writing. A professional writer can take a step back from industry jargon, and overly complicated language. Writers can cut through the clutter, and make complex topics easier to understand.
Professional copywriters gets results. In addition to copywriters skilled in SEO (who can help your content move up in search rankings), professional writers can attract audiences because they’re skilled in eliciting a response from their audience.
You’ll pay for consistency. Much like point number one, where hiring a professional will save you time, a writer will also offer more consistency. You’ll be publishing regularly, which helps with your search ranking, which in turn will help clients find you.
As a business owner, your content - be it on social, your website, your blog, or anywhere your brand is published, is likely to be a client’s first introduction to you. Hiring a professional writer can ensure that content is highly engaging, well-written, and reflects your brand in a way that draws in your customers.
